In 2018, I founded Sahara Soul with one simple mission: to change the way women experience self tanning.

After years of seeing tans that turned orange, green, or simply didn't suit every skin tone, I knew there had to be a better way. That's why I developed Australia's first brown based self tanning foam. Using innovative colour correcting technology, it adapts to your natural complexion to create a flawless, natural looking tan that complements every skin tone and skin condition.

For me, a tan was never about changing who I was. It was about feeling healthier, more confident, and more comfortable in my own skin. I realised that something as simple as having a natural glow could completely change the way I felt about myself, and I wanted other women to experience that same feeling.

That belief became the foundation of Sahara Soul.

My goal was to create products that not only delivered beautiful results, but were also kind to your skin, easy to use, and thoughtfully made. I wanted every woman to feel confident knowing she could achieve a gorgeous, natural looking tan without compromising her skin or the environment.

Our hero Self Tanning Foam was created to give you complete control over your glow. Whether you're after a subtle sun kissed finish or an ultra dark bronze, one bottle delivers beautiful, streak free results that look uniquely yours.

At Sahara Soul, self care and skincare go hand in hand. Every formula is thoughtfully crafted in Australia using skin loving ingredients that nourish your skin while they tan, because I believe the products you use should care for your skin just as much as they enhance it.

Self worth is so important in today's world, and it's something I believe we should all continue to nurture. I found myself feeling more confident when my skin looked healthy and bronzed, and I realised there was nothing wrong with wanting to feel good in my own skin. I wanted to create products that were affordable, beautiful, and kinder to both our bodies and the environment. Sahara Soul is where self care meets skincare and an opportunity to help women feel more confident in the same way it helped me.

Today, I'm incredibly grateful that Sahara Soul is trusted by thousands of women across Australia and around the world. What started as one innovative self tanning foam has grown into a community built on confidence, authenticity, and celebrating natural beauty.

This is only the beginning, and I'm so grateful you've chosen to be part of the journey.

With love,

Chloe Weinthal
Founder, Sahara Soul